Our Mission

Backing "the One": A New Tune in Classical Recording

The classical music recording world, for all its grandeur and glossy sleeve notes, often feels stuck playing the same old tune. Big labels still chase marquee names and marketable concertos, often slotting artists into neat little boxes—the pianist, the soprano, the cellist. But what about the artists who defy labels? The ones who compose, conduct, perform, and collaborate across genres? That’s where we're coming in.

As a fresh-faced startup label, we’re taking a different tack. Rather than spreading ourselves thin across a dozen artists and a hundred safe-bet recordings, we’re seeking one standout musician—an artist not only capable in multiple areas, but absolutely flourishing in them. Think performer-composer-conductor who can improvise at the piano and write chamber works that knock your socks off. A proper all-rounder.

The industry tends to pigeonhole talent. If you’re a violinist, you’re expected to record the usual suspects—Bach, Beethoven, Brahms—and stay firmly in your lane. But why should someone gifted in several disciplines have to pick just one hat to wear? It’s a bit daft, really. Creativity doesn’t work like that.

By focusing on a single multifaceted artist, we’re giving them space to explore every corner of their artistry. One year that might mean a solo piano album. Another year, the same with a twist—say, interweaving classical repertoire with original compositions. The next, it might be an adventure in dubbing, with the artist accompanying him or herself. The point is, there’s no need to stick to the script.

This model also means deeper collaboration. We’re not just producing an album—we’re shaping a narrative over time, helping build a long-term artistic identity, not just a momentary release. And it lets us be nimble. We can react quickly, release digitally, tell stories visually, and embrace the unpredictable. Classical music is often accused of being staid and overly reverent. We say: keep the craft, lose the stiffness.

In a world of short attention spans and endless content, depth stands out. By betting on one brilliant artist and giving them the tools to flourish across multiple fields, we’re not just recording music—we’re building something that actually reflects the complexity and richness of the artist themselves.

It’s a bit of a gamble, sure. But then again, all the best music starts with a risk.